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Mobile local ad spending to soar 539% from 2011 to 2016

The amount of money spent on mobile ads with a local focus will grow from $784 million last year to $5.01 billion in 2016, a 539% leap and an annual growth rate of 45%, predicts a new study from media research and consulting firm BIA/Kelsey. Studies have shown that most searchers on mobile devices have […]

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