Site icon Digital Commerce 360

Only 2% of French consumers say they would buy through Facebook

Although 93% of French e-retailers have a Facebook page­—up from 86% last year—French merchants are tepid on selling via Facebook, and consumers on buying via the platform, according to the French association of e-commerce and mail order retail Fevad. While most online retailers say that social networks such as Facebook are valuable marketing channels, they […]

Exit mobile version