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Discounts and design are crucial in mobile e-mail marketing

Consumers want to be able to easily read e-mails on their mobile devices and expect discounts along with those marketing messages, according to a new study from BlueHornet Networks Inc. The e-mail services provider based its finding on a survey of 1,033 consumers between the ages of 18 and 40 conducted Feb. 2-7. 95% of […]

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