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WagJag.com tests e-mails to make its offers stand out

WagJag.com, a Canadian daily-deal site, has to compete for attention in the inboxes of its 1.2 million subscribers. It has four major competitors, including Groupon and LivingSocial, vying for click-throughs and sales in its home market of Toronto alone. To better compete, WagJag.com decided about a year ago to routinely test and refine its e-mail […]

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