Site icon Digital Commerce 360

IRCE 2011 Report: Retailers should put people first

Though shopping is inherently social, online retailers often fail to leverage that consumer mindset, said David Fisch, Facebook’s director of business development, last week at the Internet Retailer Conference & Exhibition 2011 in San Diego. “Online shopping is efficient but it’s not really social,” he said. “We want recommendations from people we know and trust,” […]

Exit mobile version