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Web sales grow faster than total sales for Ralph Lauren in fiscal 2011

Polo Ralph Lauren Corp. posted strong e-commerce sales growth in its final quarter and full fiscal year.

For the year ended April 2, Ralph Lauren, No. 70 in the Internet Retailer Top 500 reported:

Internet Retailer calculates the web accounted for 6.5% of sales in fiscal 2011 compared with 6.0% in fiscal 2010.

For the quarter, Ralph Lauren reported:

“We remain committed to our strategy of investing in growth initiatives in infrastructure during fiscal 2012, including international retail expansion and e-commerce, and continued systems enhancements,” said Tracey Travis, chief financial officer, in the company’s year-end earnings call with Wall Street analysts.

The company currently has e-commerce operations in the U.K. and plans to expand to other countries in Europe, Travis told analysts.

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