FetchBack Sets the Bar for Transparency of Retargeted Ads
Internet Retailer
TEMPE, Ariz., April 27, 2011 – Retargeting leader FetchBack Inc., a part of the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced its’ adoption of the Advertising Option Icon provided by The Direct Advertising Alliance. All FetchBack retargeted ads will now include the icon, visible in the upper right corner of each ad. […]