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E-mail conversions jump 16% during the holidays

The average conversion rate for e-mail campaigns jumped to 2.9% during the fourth quarter of 2010, up 11.3% percent from Q3 2010 and 16.1% compared with Q4 2009, according to research that marketing services firm Epsilon and the Email Experience Council released today. The Email Trends and Benchmarks quarterly report analyzed 7.4 billion e-mails sent […]

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