U.S. mobile marketing investments will surpass $1 billion in 2011, Forrester predicts
Katie Evans
A new report from research and advisory firm Forrester Research Inc. says mobile marketing investments will surpass $1 billion this year as marketers begin to see returns on their investments from consumers buying more via mobile. The report, “Mobile Trends 2011,” also predicts mobile will combine with social and local services through programs like Facebook […]