What’s in a name? For Overstock, it’s about owning the letter O
Allison Enright
Overstock.com today began using the domain O.co, directing consumers who type in O.co to the web-only retailer’s e-commerce site, Overstock.com. The company says the new name represents a step in Overstock’s effort to brand itself around the letter O. Overstock, No. 28 in Internet Retailer’s Top 500 Guide, paid $350,000 for the domain name in […]