Site icon Digital Commerce 360

H&M dresses up a new collection with augmented reality and GPS

Augmented reality technology enables users to change imagery or see information projected onto a phone’s display when looking through a smartphone’s camera. Fashion retailer H&M is changing the reality of its fall/winter collection by letting window shoppers try clothes on and receive a special offer. Shoppers who have downloaded an app from technology provider GoldRun […]

Exit mobile version