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Scentiments.com plans to extend personalization from e-mail to online ads

  In its quest to boost business, Scentiments has combined product recommendations with another marketing technology to great effect. The perfume and cologne e-retailer has been placing product recommendations based on customers’ past purchases and web site behavior in e-mails, suggesting related products or other scents the customers might like. The result: personalized e-mails have […]

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