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Columbia Sportswear extends its e-commerce strategy into the mobile arena

After introducing its first e-commerce site last summer, outdoor sportswear manufacturer and retailer Columbia Sportswear Co. has launched a mobile commerce site built on the same on-demand technology platform from Demandware Inc. “We’ve gotten a great response already on our mobile site as well as on our e-commerce site,” says Paul Zaengle, senior director of […]

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