Site icon Digital Commerce 360

Coke urges employees to think first before they post online

The Coca-Cola Co. has distributed strict guidelines on how employees must conduct themselves on online forums, blogs and social networks. The document, distributed last month to the company`s 92,400 employees worldwide, is aimed at ensuring the company complies with the Federal Trade Commission`s guidelines on endorsements and testimonials, as well as preventing negative publicity from […]

Exit mobile version