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Rugs Direct increases sales by 30% using first-click analytics

  RugsDirect.com boosted sales by 30% after implementing Coremetrics` technology that tracks multiple customer interactions to determine which marketing tactic first put a consumer on the path to making a purchase. Prior to using Coremetrics, Rugs Direct attributed online sales based on the last marketing tactic that influenced the buyer. For example, a customer might […]

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