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When billboards meet web sites, watch out

If you build a web page on a billboard, will people come out and see it? Dahlkemper’s, a jewelry store in Erie, Pa., has good reason to say they do. We like to be on the cutting edge of advertising technology, says Ed Dahlkemper, who runs the single-store Dahlkemper’s Jewelry Connection Inc. with his wife, […]

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