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Lane Bryant catalog site tops online retailers in conversion rate

WomanWithin.com, the recently renamed web site for the Lane Bryant catalog of plus-size women’s apparel, had the highest conversion rate among U.S. online retailers, at 24.7%, according to a report from Internet research firm Nielsen/NetRatings. Home shopping site QVC was second at 16.7% and party supplies retailer Oriental Trading Company was third at 15.2%. Coldwater […]

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