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CWDKids.com ramping up marketing to boost online channel

Multi-channel merchant CWDKids.com Inc., aka Children’s Wear Digest, is planning a multi-layered marketing campaign in hopes of increasing sales and brand awareness and attracting new customers. The company will expand its online advertising via pay-per-click, affiliate programs, e-mail campaigns and other tools, says Tracy Schneider, marketing manager. “We now are outsourcing our pay-per-click advertising campaign, […]

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