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74% of web shoppers prefer in-store customer service

Although technology gives Internet retailers an inexpensive channel for customer service, most online customers prefer to use in-store customer service to resolve problems, according to a recent report from Forrester Research. Forrester found that 74% of retailers used a retailer’s in-store customer-service department, compared with 40% using the phone, 16% using e-mail, 5% using regular […]

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