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Chrysler aims to drive shoppers to the web

  DaimlerChrysler is enthusiastic about its use of the Internet and plans to pursue a web strategy aggressively, Bonita Stewart, director of Chrysler brand communications, told the eTail 2004 East conference on Wednesday. “The Internet is the glue, the integrator, that allows us to provide a richer brand experience for the consumer,” she said. “The […]

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