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Pets.com Wags Tail At Broadbase

Broadbase Software Inc., Menlo Park, Calif., a provider of customer-centric analytic and e-marketing applications, says that online pet supply retailer Pets.com has adopted the Broadbase application suite as the basis of its strategy to integrate multiple data sources and create “actionable” information on consumers. Pets.com will use Broadbase to understand its customers’ shopping preferences, it […]

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