The latest ecommerce earnings results are out from retailers in Digital Commerce 360’s Top 2000 Database. Lululemon Athletica’s Q2 revenue grew 6.5% year over year. However, the retailer detailed problems stemming from tariffs and the end of deminimis rules.
Elsewhere, American Eagle Outfitters net revenue declined 0.6% year over year. Still, the retailer’s CEO sounded hopeful for the fall season. He said it sees positive momentum from its recent Sydney Sweeney- and Travis Kelce-fronted marketing campaigns.
Parentheses indicate the merchant’s ranking in the Top 2000, unless otherwise noted. The database ranks North America’s largest ecommerce retailers by their annual web sales.
This week’s ecommerce earnings takeaways
- Lululemon Athletica Inc. revenue declined 6.5% year over year. Growth in the Americas lagged behind international results.
- American Eagle Outfitters net revenue fell 0.6% year over year in its Q2. However, the company still beat expectations.
1-800-Flowers.com Inc. (No. 60)
Q4 2025 net revenue: 1-800-Flowers Inc. said net revenue fell 6.7% year over year to $336.6 million in its fiscal Q4 ended June 29. During the same period, ecommerce sales declined 7.2%.
New CEO’s vision for ecommerce: Adolfo Villagomez, who joined 1-800-Flowers.com in May as CEO to replace outgoing CEO (and founder) Jim McCann, noted plans to go “beyond” the retailer’s ecommerce sites. He seeks to implement a turnaround plan.
Specifically, Villagomez cited “marketplaces and on-demand delivery” during an earnings call as potential areas where 1-800-Flowers.com could connect with customers.
“You need to have your products where the customers are, and that is impacting our business in the short term because we were not agile to go into these other channels,” Villagomez stated. “But as we speak, we’re expanding into other channels to actually drive sales. We’re in the process of expanding our products to other delivery platforms to marketplaces and other opportunity areas.”
In addition, he mentioned “self-consumption” as an area of focus that could expand sales outside of gifting.
Academy Sports and Outdoors Inc. (No. 156)
Q2 2025 net sales: Academy Sports and Outdoors Inc. reported that net sales increased 3.3% year over year to $1.6 billion in its fiscal second quarter ended Aug. 2. Ecommerce sales grew even faster, up 17.7% over the same period.
Ecommerce sales: CEO and director Steven Lawrence called ecommerce sales growth one of the company’s current priorities during an earnings call with investors. He expects to see growth continue in the second half of the current fiscal year.
“The team has taken a back-to-basics approach with a focus on streamlining site navigation and functionality, improving order fulfillment options and speed and offering a greatly expanded endless aisle assortment,” he stated. “The efforts the team put in on this front helped drive approximately 18% growth in our dot-com business during the quarter.”
Lawrence saw “improvement we have seen in both online conversion and average order value this year” as a positive signal.
American Eagle Outfitters Inc. (No. 156)
Q2 2025 net revenue: American Eagle Outfitters Inc. recorded a net revenue decline of 0.6% year over year to $1.3 billion in its fiscal second quarter ended Aug. 2. Still, the company beat expectations as operating income grew 2.0% year over year to $103.1 million. Leadership said the company benefited from marketing campaigns featuring actress Sydney Sweeney and NFL star Travis Kelce.
American Eagle’s Sydney Sweeney and Travis Kelce campaigns: “Over a year in the making, these two signature collaborations have generated a strong response driven by limited edition merchandise demonstrating the power of celebrity style and great product,” said Jennifer Foyle, president and executive creative director of AE and Aerie, during American Eagle’s earnings call. “Sweeney Signature jeans sold out within a week and some products within one day.”
Momentum going into fall: Jay Schottenstein, executive chairman of the board and CEO at AEO Inc. noted that the retailer achieved its “second highest enterprise revenues ever recorded for the second quarter.”
He credited the success of the Sweeney and Kelce campaigns with setting American Eagle up for success in the fall.
“The fall season is off to a positive start,” he stated. “Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement and comparable sales.”
Lululemon Athletica Inc. (No. 24)
Q2 2025 net revenue: Lululemon Athletica Inc. reported a net revenue increase of 6.5% year over year to $2.5 billion in its fiscal second quarter ended Aug. 3. Despite those gains, revenue struggled in the Americas. There, it was up 1% on both a reported and constant currency basis. Comparable sales declined 3% year over year. Lululemon’s net revenue for its international operations increased 22% over the same period.
Tariff problems for Lululemon: “In the second quarter, we exceeded expectations on EPS, but revenue fell short of our guidance driven predominantly by our U.S. business,” said Meghan Frank, the chief financial officer at Lululemon. “We are also navigating industry-wide challenges, including higher tariff rates.”
Frank noted that the retailer is “navigating increased costs related to tariffs and the removal of the de minimis exemption.”
As a result, Lululemon revised its full-year outlook. New expectations factor in an estimated reduction in gross profit of about $240 million.
Impact from the end of de minimis exemptions: “As rates in total have actualized higher and the de minimis exemption has been removed, we now expect a 220 basis point or approximately $240 million mitigated impact on gross margin for the year,” Frank explained. “This impact reflects our best estimate, recognizing the actual effect could vary depending on how conditions evolve and our mitigation efforts perform.”
When de minimis exemptions ended in the U.S. for all countries globally on Aug. 29, the change ended a significant source of savings on ecommerce orders for Lululemon.
“In terms of de minimis, given that we have [distribution center] infrastructure in Canada, we have been well positioned to ship some of our ecommerce orders to our U.S. guests,” Frank said. “As most of these shipments were under $800, they qualify for the de minimis exemption, and we realized meaningful duty savings.”
Macy’s Inc. (No. 17)
Q2 2025 net sales: Macy’s Inc. reported that net sales declined 2.5% year over year to $4.8 billion in its fiscal Q2 ended Aug. 2. The retailer managed to beat analysts’ expectations. Tony Spring, chairman and CEO at Macy’s, said it held advantages as a “multi-brand, multi-category, omnichannel retailer.”
Read more on Macy’s Q2 sales here.
Salesforce Inc.
Q2 2026 revenue: Salesforce Inc. recorded a revenue increase of 9.8% year over year to $10.2 billion in its fiscal second quarter ended July 31. It was the first quarter in which the software and ecommerce platform provider’s revenue exceeded $10 billion.
Read more on Salesforce revenue here.
Signet Jewelers Limited (No. 57)
Q2 2026 sales: Signet Jewelers Limited sales grew 3.0% year over year to $1.5 billion in its fiscal Q2 ended Aug. 2. It was the first quarter in which the software and ecommerce platform provider’s revenue exceeded $10 billion. The retailer’s digital brand Blue Nile returned to positive comps in July, said Joan Hilson, chief financial and operating officer at Signet. It also delivered a 25% increase in fashion revenue in the second quarter. In addition, the company is evaluating options for its other digital brand, James Allen.
“Based on testing to date, we believe the James Allen customer will respond well to faster ship options and more finished jewelry offerings in fashion basics,” Allen stated. “We expect James Allen’s impact to same-store sales for the balance of the year to moderate to a range of 60 to 90 basis points.”
Omnichannel plans: James Symancyk, CEO and director at Signet, called customer experience “the third lever of our go-to-market strategy,” but “one that will take more time to fully achieve.” He mentioned during an earnings call with investors that he wants to see the company build out its omnichannel presence.
“Our goal is to create unique experiences at each of our brands that enhance the overall omnichannel model, integrating the brand experience from digital to physical down to remerchandising the cases,” Symancyk assessed. “Our recent reorganization has placed store operations, including the store experience, directly under our brand leaders, giving them both the opportunity and the responsibility to create unique customer experiences over time.”
Other recent ecommerce earnings results
Abercrombie & Fitch Co. (No. 40)
Q2 2025 net sales: Abercrombie & Fitch net sales increased 6.6% year over year to $1.2 billion in its fiscal second quarter ended Aug. 2. CEO Fran Horowitz credited positive traffic “across both stores and digital direct channels in Q2” for its gains.
Read more on Abercrombie & Fitch Q2 sales here.
Alibaba Group Holding Limited
Q1 2026 revenue: Alibaba Group Holding Limited said revenue grew 1.8% year over year to $34.6 billion in its fiscal first quarter. CEO Eddie Wu said Alibaba’s strategy remains fixed on “consumption and AI + Cloud.” He asserted that these are the company’s two pillars for long-term growth.
Read more on Alibaba’s ecommerce earnings here.
Bath & Body Works Inc. (No. 68)
Q2 2025 net sales: Bath & Body Works Inc. recorded net sales growth of 1.5% year over year to $1.5 billion in its fiscal Q2 ended Aug. 2.
“We are moving with urgency on three no regret moves: elevating the digital experience, amplifying product efficacy, and expanding distribution to meet consumers where they are to unlock opportunities for durable long-term growth,” said Daniel Heaf, chief executive officer of Bath & Body Works, in its earnings release.
Digital platform improvements at Bath & Body Works: Heaf detailed the current digital priorities at Bath & Body Works during its Aug. 28 earnings call. He said the retailer was “making rapid progress” to address both consumer experience and revenue growth for its digital business.
“Our focus is on elevating our digital platform to meet the expectations of today’s consumers, delivering [a] more experiential frictionless and convenient way to shop,” Heaf stated. “Improving our digital platform is expected to drive stronger results both online and in stores. Starting this September, you will see meaningful improvement across our digital platforms, including enhanced functionality, better product imagery and copy and richer and more emotional storytelling.”
Amazon.com, Inc. (No. 3)
Q3 2025: Amazon.com Inc.’s net sales rose 13% year over year to $167.7 billion in its fiscal second quarter ended June 30. North America segment sales grew 11% to $100.1 billion. Excluding foreign exchange effects, total net sales increased 12% year over year.
Read more on Amazon’s sales here.
Best Buy Co. Inc. (No. 8)
Q2 2026 revenue: Best Buy Co. Inc. reported a 0.9% revenue increase year over year to $8.7 billion in its fiscal second quarter ended Aug. 2. Comparable sales were up 1.1% for the same period.
Read more on Best Buy revenue and online sales here.
Dick’s Sporting Goods Inc. (No. 31)
Q2 2025 net sales: Dick’s Sporting Goods Inc. recorded a 5.0% net sales increase year over year to $3.6 billion in its fiscal second quarter ended Aug. 2. The results came as the retailer announced that it expects the Dick’s Sporting Goods Foot Locker acquisition to close on Sept. 6.
Dick’s Sporting Goods ecommerce sales: Lauren Hobart, the president, CEO and director at Dick’s Sporting Goods, stated during its Aug. 28 earnings call that the retailer’s “multibillion-dollar highly profitable ecommerce business is standing out as a growth driver.” Moreover, she said its ecommerce business was “once again growing faster this quarter than the company overall.”
Hobart highlighted the retailer’s ecommerce app as “instrumental in creating a strong launch culture across key categories, driving energy and sell-through.”
Artificial intelligence at Dick’s Sporting Goods: “We’re investing in tools for our teammates so that they use RFID to help find products around the store and to be able to send products faster to athletes,” Hobart explained during the call. “And we have AI embedded in many of these tools.”
Among the ways Dick’s is deploying AI solutions, Hobart cited “search function, supercharged search on [ecommerce] that is based on AI enablement” and “teammate scheduling and product and merch assortment planning.”
Gap Inc. (No. 20)
Q2 2025 revenue: Gap Inc. reported flat net sales growth year over year for $3.7 billion during its fiscal second quarter ended Aug. 2. Net sales at its brands Banana Republic, Gap and Old Navy were each up 1% year over year. Meanwhile, net sales for Athleta fell 11% from a year earlier.
Gap online sales: Ecommerce sales proved to be a strong point for Gap during its second quarter. The retailer shared that online sales grew 3% from a year earlier, accounting for 34% of its total net sales.
AI tools for Gap’s workforce: During Gap’s Aug. 29 earnings call, CEO Richard Dickson told investors that one of the current priorities in the company’s technology investment efforts is creating better outcomes for its employees. He said Gap is “investing in technology to optimize processes and create a digitally enabled workforce, unlocking productivity, sharpening accuracy and empowering our teams to do their best work.”
“This includes leveraging AI in demand planning, supply chain and everyday workflows, giving teams more time to focus on innovation, storytelling and strategy,” he explained.
The Home Depot Inc. (No. 4)
Q2 2025: The Home Depot Inc. said net sales jumped 4.9% year over year to reach $45.28 billion in its fiscal second quarter ended Aug. 3. Meanwhile, online sales increased 12% year over year as the home improvement retailer worked to speed up fulfillment.
Read more on Home Depot’s online sales here.
Target Corporation (No. 5)
Q2 2025: Target Corporation recorded a net sales drop of 0.9% year over year to $25.2 billion in its fiscal second quarter ended Aug. 2. Despite overall challenges, the retailer’s online sales increased 4.3% from a year earlier. Target credited 25% growth in same-day delivery through its Target Circle 360 paid membership program growth in Drive Up use.
Read more on Target’s online sales here.
Ulta Beauty Inc. (No. 35)
Q2 2025 net sales: Ulta Beauty Inc. recorded net sales growth of 9.3% year over year to $2.8 billion in its fiscal second quarter ended Aug. 2. The company cited 6.7% comparable sales growth for the same period, along with its Space NK acquisition and new store performance among its growth drivers. Comparable sales for Ulta include both sales for stores open at least 14 months and ecommerce sales.
Ecommerce upgrades: Kecia Steelman, president, CEO and director at Ulta Beauty, told investors that recent digital enhancements “contributed to strong measurable results in ecommerce.”
“During the second quarter, we continued to expand automation and real-time delivery content, enabling us to deliver a more personalized customer experience across key digital channels,” Steelman stated. “New features like Split Cart and recently launched Replenish and Save combined with personalized recommendations are removing friction, increasing relevance and driving measurable results.”
Ulta Beauty omnichannel sales: “We’re leveraging our power as an omnichannel retailer to deliver speed to guests and provide more choices in the way they shop,” Steelman said during Ulta’s earnings call. “During Q2, half of ecommerce orders were fulfilled by the stores.”
She said that was the “highest rate Ulta Beauty has ever recorded.”
Urban Outfitters Inc. (No. 29)
Q2 2026 net sales: Urban Outfitters Inc. net sales grew 11.3% year over year to $1.5 billion in its fiscal second quarter ended July 31. Net sales for Urban Outfitters’ retail segment were up 5.6% year over year for the quarter. The company attributed that to sales growth in retail store sales and digital channel sales. For the six-month period ending July 31, Urban Outfitters reported that its retail segment saw “mid single-digit positive growth in both retail store sales and digital channel sales.”
Consumer sentiment: “We think the consumers are feeling very optimistic, and we have noticed that they’re behaving accordingly,” said Richard Hayne, the co-founder, chairman and CEO at Urban Outfitters. “From our customer purchasing data, Q2 shows that, well, we told you the comp sales were up very nicely in mid-digits, but traffic was very positive, both in the stores and online.”
Victoria’s Secret & Co. (No. 39)
Q2 2025 net sales: Victoria’s Secret & Co. reported a 3.0% net sales increase year over year to $1.5 billion in its fiscal second quarter ended Aug. 2. International sales grew 21.8% year over year. Meanwhile, sales at stores in North America were up 3.1% and direct sales fell 5.5% for the same period.
May cyberattack: The second quarter included multiple days of downtime for the Victoria’s Secret website as the company addressed a security breach. Scott Sekella, the chief financial and operating officer at Victoria’s Secret, called the retailer’s total net sales performance “noteworthy, given the security incident in May, which negatively impacted net sales during the quarter by approximately $20 million.”
Sekella stated during an earnings call that comparable sales grew 4%. That “excludes the digital outage, both reflecting sequential improvements over the prior quarter and significantly above our expectations with growth across both Victoria’s Secret and PINK.”
Tariffs’ impact for Victoria’s Secret: “Importantly, despite tariff headwinds, we drove gross margin rate expansion in the quarter to go along with the sales growth, driven by disciplined inventory management and our evolving promotional approach in the business,” said Sekella. “Although we recognize that the macro environment remains uncertain, we are excited about the product newness and customer experiences we have planned for the second half of the year.”
Walmart, Inc. (No. 2)
Q2 2026: Walmart Inc.’s total sales were up 4.8% year over year to $177.4 billion in its fiscal second quarter ended July 31. Online sales alone increased 25% over the same period. CEO Doug McMillon said Walmart would keep prices “as low as we can for as long as we can” in the face of tariffs.
Read more on Walmart’s ecommerce earnings here.
Ecommerce earnings calendar
Here’s when other ecommerce earnings are scheduled to report this quarter:
- GameStop: Sept. 9
- Chewy: Sept. 10
- Kroger: Sept. 11
- Lovesac: Sept. 11
- Adobe: Sept. 11
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