CPGIO has added five retail marketplaces to its network, extending its reach into home improvement, pet care, wholesale, department store and consumer electronics channels as brands seek broader online distribution heading into 2026.
The Addison, Illinois–based ecommerce services firm confirmed launches on Lowe’s, Faire, Chewy, and Nordstrom in November and December, with Best Buy scheduled to go live in January. The moves expand CPGIO’s managed marketplace footprint to more than 40 digital retail outlets.
CPGIO retail marketplace launches
The rollout includes:
- Lowe’s (Nov. 3). Marks CPGIO’s first entry into the home improvement sector. The company said early sales-through outperformed internal forecasts but did not disclose figures.
- Faire (Nov. 3). Integration into the B2B wholesale marketplace via Shopify, starting with La Preferida case-pack assortments. Additional brands are planned for early 2026.
- Chewy (Nov. 15). Expansion into pet care; CPGIO reported month-over-month sales doubled in the first full month of activity.
- Nordstrom (Dec. 9). Launch with Yankee Candle ahead of the holiday gifting period, with plans to add Coleman, Contigo, Crock-Pot, and Mr. Coffee next year.
- Best Buy (January 2026). Completed; assortment is positioned to include consumer electronics and personal care products.
“These marketplace launches represent a strategic expansion of our omnichannel capabilities and demonstrate our commitment to meeting consumers wherever they shop,” said Sharon Leckron, senior vice president of channel development. She said the increase in channels reflects the operational demands of managing product data, inventory and performance marketing across multiple retailers rather than relying on a single platform.
CPGIO did not provide revenue targets or guidance tied to the new channels. The company said the expansion is intended to give brands broader category exposure and mitigate reliance on Amazon and Walmart by diversifying distribution across smaller but strategically important marketplaces.
CPGIO positions itself as an ecommerce growth partner, offering marketplace operations, channel-specific merchandising, and reporting tools for consumer brands. The company said it plans to build out assortments on Faire and Nordstrom in the first quarter and will evaluate additional partnerships later in 2026.
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