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The long history of Caterpillar’s ecommerce journey

Caterpillar Inc., an icon of U.S. manufacturing for nearly 100 years, has been selling online since 1999 and last year hit a milestone. Caterpillar’s ecommerce parts sales now exceed $2 billion annually. That’s about $10 million per business day in online parts sales from its dealer network. But the short version of where Caterpillar, with […]

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