A peek inside True Religion’s plan to reach $250 million in ecommerce sales by 2025
April Berthene
A new mobile app, pay-in-installments, and marketing via TikTok and SMS are powering apparel consumer brand manufacturer True Religion’s goal to scale its brand, become profitable and reach $250 million in ecommerce sales, with a 50% ecommerce penetration rate by 2025. “Our goals of being a digitally first brand started years ago, and we are […]