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How Apple is complicating the lives of digital marketers in 2021

How Apple is complicating the lives of digital marketers in 2021

When Apple Inc. rolled out an update to the operating system that powers iPhones in late April, the updated version, dubbed iOS 14.5, included multiple new features. But what online retailers specifically care about is the new App Tracking Transparency (ATT) functionality. Apple’s new privacy policy requires iOS apps to get a consumer’s permission before […]

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