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How a few influencer videos propel one small business for years of growth

Without influencers, HandSkate.com would have been dead in the water, says Bryan Tracey, founder of the brand. Since 2014, Tracey has owned and operated SkateXS, a web-only merchant that sells smaller-sized skateboards geared toward children. In 2017, his son—then 14 years old—discovered a hand skateboard toy from a video of someone playing with it on […]

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