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Hims, a men’s wellness brand selling direct to consumers, is going public

A few years ago, men’s hair care products were mostly limited to 2-liter containers of five-in-one, multi-purpose formulas that were meant to serve as shampoo, conditioner, body wash, face wash and deodorizer. Bottles were relegated to a forgotten corner of store shelves. Packaging was red or black, and messaging was hyper-traditional and masculine. For Hilary […]

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