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48% of frequent online shoppers show interest in Walmart’s new membership program

Walmart Inc. can expect a warm response to its new Walmart+ membership program from consumers who shop online frequently. Overall, 41.1% of the 604 online shoppers surveyed by Digital Commerce 360 said they were very (14.9%) or somewhat (26.2%) likely to join Walmart+. But the interest is higher among avid web shoppers: 47.7% of consumers […]

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