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College bedding retailer OCM turns to tools to boost sales

2020 is a challenging year, says Marcelle Parrish, chief marketing officer at dorm essentials retailer OCM. Shortened school years, no graduation ceremonies, no graduation parties and uncertainty about in-person school in the fall all mean tepid spending on college-related purchases. This is bad news for online and catalog retailer OCM, which sells dorm room bedding […]

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