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US online CPG sales grew 35.4% in 2018 and represented 11% of the total market

Online sales of consumer packaged goods (CPGs) rose 35.4% in 2018, according to a report from research, data and predictive analytics firm Information Resources Inc. (IRI). CPGs are items used daily by most consumers and need to be replaced frequently, such as packaged foods, beverages, toiletries, over-the-counter drugs and other consumables. Based on data from IRI’s E-Market […]

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