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Why a Mason jars e‑retailer turned its site into a home goods marketplace

MasonJars.com last week upended its business model, turning what was a niche e-retailer into a selective online marketplace for “makers” that design and sell their own goods online. The e-commerce site had been a place to buy only Mason jars and related accessories—mostly lids that allow the jars to be used as pourable containers and […]

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