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Overstock continues to personalize but desires more data on what consumers want

Overstock.com Inc. wants to show consumers it knows them. With an Internet Retailer-estimated 6 million SKUs on its site, Overstock is working on ways to show the right product to the right consumer at the right time. And it’s doing so through personalization. “We want to improve the customer experience, which started our journey toward personalization,” […]

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