Google Shopping ads account for 76% of retail search ad spending
Zak Stambor
Google’s push to drive consumers to click on Google Shopping ads by increasing ad space for its visually oriented ads is working; Google Shopping ads accounted for 76.4% of U.S. retailers’ search ad spending in January and February, according to search marketing analytics firm Adthena Ltd. Those ads generated 85.3% of all clicks on AdWords and […]