Site icon Digital Commerce 360

Product reviews matter, even if you don’t sell on Amazon

Consumers are 270% more likely to purchase a product with five reviews than one with zero reviews, according to a recent study. The study “How Online Reviews Influence Sales,” conducted by the Spiegel Research Center at Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications, analyzed more than 100,000 SKUs and 15 million page […]

Exit mobile version