Lowe’s unit ATGStores.com rebrands as ‘The Mine’

ATGStores, an online-only home furnishings retailer that Lowe’s Cos. Inc. acquired in 2011, has a new name: The Mine. Along with the name change and new URL, the retailer has decided to put a greater focus on high-income, luxury shoppers. The retailer pared down its 4 million SKUS from ATGStore.com, and launched The Mine in April … Continue reading Lowe’s unit ATGStores.com rebrands as ‘The Mine’