Premera Blue Cross thinks like Amazon.com on customer feedback
Curtis Kopf tries to approach innovation in healthcare by thinking, What would Amazon do if they entered healthcare tomorrow? And Kopf, vice president of consumer/user experience at health insurer Premera Blue Cross, is well suited to answer this question, as he worked for Amazon.com Inc. in the 1990s. Kopf is bringing his experience from Amazon, … Continue reading Premera Blue Cross thinks like Amazon.com on customer feedback
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