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e.l.f. keeps its eyes on the m-commerce prize

Consumers shopping for cosmetics from Eyes Lips Face in stores now have an assistant to help them find the right product. The online cosmetics retailer, also known as e.l.f., designed its new mobile-optimized web site to be a digital assistant in stores that carry its products, including Target, Kmart and Meijer. Eyes Lips Face wanted […]

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