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Jeep launches a wireless ad campaign

Daimler-Chrysler Corp.’s Jeep brand is about to test the wireless, web-based advertising world, with results that could well affect how retailers advertise online. The campaign for Jeep’s new Jeep Liberty model uses the AvantGo Inc., wireless network. It targets younger, technologically savvy mobile device users. The targeted demographic and largely uncluttered communication environment on wireless […]

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