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Ecommerce earnings recap: Macy’s, Signet Jewelers and more

Macy's Q1 earnings, ecommerce results | Image credit: eqroy - Adobe Stock

Macy's Q1 earnings, ecommerce results | Image credit: eqroy - Adobe Stock

The latest ecommerce earnings results are out from retailers in Digital Commerce 360’s Top 2000 Database.

Macy’s mentioned digital work and its new artificial intelligence (AI) assistant as it recorded 1.8% year-over-year growth in net sales during its Q1. Meanwhile, Signet Jewelers discussed post-acquisition plans for The Clear Cut as its sales increased by 0.8% year over year during the most recent quarter.

Parentheses indicate the merchant’s ranking in the Top 2000, unless otherwise noted. The database ranks North America’s largest ecommerce retailers by their annual web sales.

This week’s ecommerce earnings takeaways

Macy’s Inc. (No. 18)

Q1 2026 net sales: Macy’s Inc. saw net sales rise by 1.8% year over year to $4.68 billion in its fiscal Q1 ended May 2. Meanwhile, comparable sales increased by 3.0% from a year earlier, with positive growth at each nameplate individually.

Tony Spring, CEO and chairman, told investors that digital improvements contributed to that growth.

“Our improved digital experience reflects the foundational platform improvements we have implemented over the last several years and is supported by our store and brand initiatives,” Spring said during Macy’s June 3 earnings call. “At the same time, our curated marketplace is further enhancing our fashion authority position by complementing and expanding our category and brand matrix.”

In addition, Spring touched briefly on the new Ask Macy’s AI shopping assistant, which was developed with Google.

“Although early days, initial response has been favorable,” he stated.

Petco Health and Wellness Company, Inc. (No. 72)

Q4 2024: Petco Health and Wellness Company, Inc. reported net sales growth of 0.2% year over year to $1.50 billion in its fiscal Q1 ended May 2. The retailer’s CEO credited digital sales growth, as well as omnichannel activity, including buy online, pick up in store (BOPIS) orders, for the results.

Read more about Petco’s digital sales here.

Signet Jewelers Limited (No. 65)

Q1 2027 sales: Signet Jewelers Limited reported that sales increased by 0.8% year over year to $1.55 billion in its fiscal first quarter ended May 2. The company said same store sales increased by 1.8% over the same period.

During Signet’s Q1 earnings call, Joan Hilson, the jeweler’s chief financial and operating officer, spoke about recent efforts to reposition its digital Blue Nile brand. Signet recently redirected its James Allen website to Blue Nile in May and recently closed a deal to acquire the digitally native natural diamond jewelry brand The Clear Cut. The Clear Cut’s team will join Blue Nile.

“This small tuck-in acquisition combines the reach and credibility of an established brand like Blue Nile with rich diamond expertise, a proprietary curation process and a white glove approach to customer experience,” Hilson told analysts on Signet’s earnings call.

She praised what she referred to as The Clear Cut’s “strong ability to connect with a younger, digitally native luxury customer through authentic education-led storytelling.”

Ulta Beauty Inc. (No. 37)

Q1 2026 net sales: Ulta Beauty Inc. recorded net sales growth of 11.1% year over year to $3.16 billion in its fiscal first quarter ended May 2. It shared that double-digit ecommerce sales growth outpaced improvements at physical stores and comparable sales overall.

Read more on Ulta Beauty’s ecommerce sales here.

Victoria’s Secret & Co. (No. 45)

Q1 2026 net sales: Victoria’s Secret & Co. reported net sales increased of 15.3% to $1.56 billion in its fiscal Q1 ended May 2. Hillary Super, the CEO at Victoria’s Secret, called the quarter a “very strong start to 2026,” with “double-digit sales growth across Victoria’s Secret, PINK, and Beauty, as well as our fourth consecutive quarter of positive comps.”

“Digital traffic grew at a faster rate than the growth in stores,” noted Scott Sekella, chief financial and operating officer at Victoria’s Sercet, during the retailer’s Q1 earnings call. “Our stores’ traffic grew mid-single digits and significantly outperformed the mall.”

In addition, international sales were up by 45% year over year, Sekella shared. He said the growth in China was led “primarily” by its digital channel.

Other recent ecommerce earnings Secrets

Alibaba Group Holding Limited

Q4 2026 revenue: Alibaba Group Holding Limited reported that revenue increased by 2.9%  year over year to 243.38 billion Chinese yuan (about $35.28 billion) in its fiscal fourth quarter ended March 31. The quarter saw Alibaba’s Taobao app launch the Qwen Shopping Assistant for product discovery, in-sale support, order management and post-purchase services. That effort builds on the company’s existing Qwen AI platform.

Read more on Alibaba’s ecommerce earnings here.

Amazon.com Inc. (No. 1)

Q1 2026 net sales: Amazon.com Inc.’s net sales increased by 16.6% year over year to $181.52 billion in its fiscal first quarter ended March 31. During the quarter, perishable item sales were up by more than 40x year over year, accounting for nine of Amazon’s 10 most-ordered items for same-day delivery in areas where the service was offered.

Read more on Amazon’s sales here.

Costco Wholesale Corporation (No. 6)

Q3 2026 net sales: Costco Wholesale Corporation reported that net sales grew 11.6% year over year to $69.15 billion in its fiscal Q1 ended Feb. 15. Over the same period, ecommerce sales increased by 21.5%.

Read more on Costco’s ecommerce sales here.

The Home Depot Inc. (No. 4)

Q1 2026 net sales: The Home Depot Inc. reported that net sales increased by 4.8% year over year to $4.77 billion in its fiscal first quarter ended May 3. Online sales were up by about 10% over the same period.

Read more on Home Depot’s online sales here.

The Kroger Co. (No. 6)

Q4 2025 total sales: The Kroger Co. reported total sales were up by 1.2% year over year to $34.73 billion in its fiscal fourth quarter ended March 31. Digital sales for the grocer grew by 20% from a year earlier.

Read more about Kroger’s digital sales here.

Target Corporation (No. 5)

Q1 2026 total sales: Target Corporation total sales grew by 6.7% year over year to $25.44 billion in its fiscal first quarter ended May 2. In the meantime, its first-party online sales increased by nearly 9% from a year earlier.

Read more on Target’s online sales here.

Walmart Inc. (No. 2)

Q1 2027 total revenue: Walmart Inc. reported that total revenue increased 7.3% year over year to $177.75 billion in its fiscal first quarter ended April 30. Online sales during the quarter were up by 26% year over year.

Read more on Walmart’s ecommerce earnings here.

Ecommerce earnings calendar

Here’s when other ecommerce earnings are scheduled to report this quarter:

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