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Ecommerce earnings recap: What you missed from Deckers, Carter’s and more

Ecommerce earnings, Deckers Brands | Image credit: wachiwit - stock.adobe.com

Ecommerce earnings, Deckers Brands | Image credit: wachiwit - stock.adobe.com

The latest ecommerce earnings results are out from retailers in Digital Commerce 360’s Top 2000 Database. Tariffs remained concerns for executives as they reported quarterly activity. However, both Carter’s and Deckers Outdoor saw year-over-year growth in their most recent quarters, as Carter’s net sales increased 3.7% and Deckers net sales were up 16.9%.

Parentheses indicate the merchant’s ranking in the Top 2000, unless otherwise noted. The database ranks North America’s largest ecommerce retailers by their annual web sales.

This week’s ecommerce earnings takeaways

Alphabet, Inc. (No. 78)

Q2 2025: Alphabet, Inc. said its revenue grew 13.8% year over year to $96.4 billion in its fiscal second quarter ended June 30. Alphabet-owned Google’s Search, YouTube and Cloud business all grew revenue from a year earlier, leading overall results.

“Our new Search features continue to perform well,” said Sundar Pinchai, the CEO of both Google and Alphabet. “AI Mode has launched in the U.S. and India, and is going well, while AI Overviews now has over 2 billion monthly users across more than 200 countries and territories and 40 languages.”

Still, Google’s subscriptions, platforms and devices business — which includes consumer electronics sales — grew as well, up 20.3% year over year to $11.2 billion in Q2.

Carter’s, Inc. (No. 87)

Q2 2025: Carter’s, Inc. reported a net sales increase of 3.7% year over year to $585.3 million in its fiscal second quarter ended June 28. The company shared that it welcomed more than 250 million visits in the past year. That included physical stores as well as digital platforms.

“Our second-quarter sales performance showed stabilization and momentum, particularly in our direct-to-consumer businesses, which achieved comparable sales growth in the U.S., Canada, and Mexico,” said Douglas C. Palladini, president and CEO at Carter’s. “We are encouraged by improving business trends, particularly in U.S. retail, where store traffic, purchase conversion, and demand for our core baby apparel products all demonstrated momentum in the second quarter.”

Palladini took on the top executive role at Carter’s in March, replacing Michael Casey, who departed after 15 years as Carter’s CEO.

Palladini noted that he was “disappointed” in declining profitability in Q2, despite Carter’s successes. The company’s net sales were down 3.4% year over year in its full fiscal 2024. Nevertheless, he said he believed Carter’s was on track in a macro environment that held challenges.

“We’ve also begun to see some impact from higher tariffs imposed on products imported into the United States,” he stated. “Returning Carter’s to long-term, sustainable, and profitable growth is our highest imperative, and we believe we are making informed and thoughtful investments to accomplish this objective.”

Deckers Outdoor (No. 45)

Q1 2026: Deckers Outdoor recorded a net sales increase of 16.9% year over year to $964.5 million in its fiscal first quarter ended June 30. The apparel retailer, known for its footwear portfolio that includes Hoka and Ugg, saw double-digit-percentage increases for both brands.

“Hoka and Ugg outperformed our first quarter expectations, with robust growth delivering solid results to begin fiscal year 2026,” said Stefano Caroti, president and chief executive officer at Deckers. “Though uncertainty remains elevated in the global trade environment, our confidence in our brands has not changed, and the long-term opportunities ahead are significant.”

Net sales for the Hoka brand grew 19.8% year over year to $653.1 million in Q1. Meanwhile, Ugg net sales were up 18.9% over the same period to $265.1 million.

For Hoka, direct-to-consumer sales “increased 3% globally with international regions maintaining their momentum, which was partially offset by ongoing pressure in the U.S. online channel as previously forecasted,” Caroti shared during an earnings call with investors.

Going into further detail, Caroti said that Deckers’ observations indicate that consumers often search for deals online. Meanwhile, “brick-and-mortar stores remain the primary venue for full-price sales,” he stated.

O’Reilly Automotive, Inc. (No. 146)

Q2 2025: O’Reilly Automotive, Inc. said sales increased 5.9% year over year to $4.5 billion in its fiscal second quarter ended June 30. Comparable store sales for Q2 were up 4.1% year over year, factoring in online sales for ship-to-home orders, as well as pick-up-in-store orders for U.S. stores open at least one year.

“Team O’Reilly’s dedication was reflected in our strong top-line performance this quarter with a comparable store sales increase of 4.1%, driven by solid growth in both professional and DIY,” said Brad Beckham, CEO at at O’Reilly, in statement accompanying Q2 results. “Our team’s unwavering commitment to executing on the fundamentals of our business translated our top-line results into an 11% increase in diluted earnings per share, and we remain very confident in our team’s ability to continue to profitably grow our business and gain share in all the markets in which we operate.”

Tractor Supply Co. (No. 88)

Q2 2025: Tractor Supply Co. recorded a 4.5% increase in net sales year over year to $4.4 billion in its fiscal second quarter ended June 28. CEO Harry Lawton said Tractor Supply’s store-fulfilled orders were its most popular fulfillment option online and accounted for 80% of its digital orders.

Read more on Tractor Supply’s Q2 digital sales here.

Other recent ecommerce earnings results

Albertsons Companies, Inc. (No. 18)

Q1 2025: Albertsons Companies, Inc. recorded a 2.5% increase in net sales and other revenue year over year to $24.9 billion in its fiscal first quarter ended June 14. Meanwhile, during that quarter, ecommerce sales made up 9% of Albertsons’ total grocery revenue.

Read more on Albertsons’ digital sales here.

Alibaba Group Holding Limited

Q4 2025: Alibaba Group Holding Limited recorded a year-over-year revenue increase of 6.6% to $32.6 billion in its fiscal fourth quarter. Revenue at Alibaba’s international B2B ecommerce segment, Alibaba International Digital Commerce Group (AIDC), was up 22% from a year earlier.

Read more on Alibaba’s ecommerce earnings here.

Amazon.com, Inc. (No. 1)

Q1 2025: Amazon, Inc. reported Q1 sales increased 9% year over year to reach $155.7 billion in its fiscal first quarter ended March 31. Of those sales, $92.9 billion came from North America.

Read more on Amazon’s sales here.

The Home Depot, Inc. (No. 4)

Q1 2025: The Home Depot, Inc. reported net sales grew 9.4% year over year to $39.8 billion in its fiscal Q1 ended May 4. Billy Bastek, executive vice president of merchandising at The Home Depot, credited the retailer’s Magic Apron generative artificial intelligence (AI) tool as online sales rose 8% over the same period.

Read more on Home Depot’s online sales here.

Johnson & Johnson (No. 336)

Q2 2025: Johnson & Johnson reported that its sales grew 5.8% year over year to $23.7 billion in its fiscal second quarter ended June 29.

“Today’s strong results reflect the depth and strength of Johnson & Johnson’s uniquely diversified business operating across both MedTech and Innovative Medicine,” said Joaquin Duato, chairman and chief executive officer at Johnson & Johnson. “Our portfolio and pipeline position us for elevated growth in the second half of the year, with game-changing approvals and submissions anticipated in areas like lung and bladder cancer, major depressive disorder, psoriasis, surgery and cardiovascular, which will extend and improve lives in transformative ways.”

Moreover, among categories where Johnson & Johnson products are sold online, Duato noted recent success in Vision. His comments came during the company’s July 16 earnings call with investors.

“With quarterly growth of 4.6% across the [Vision] business and 8.9% in surgical vision, the portfolio has a robust growth trajectory driven by our Acuvue Oasys Max 1-Day family of contact lenses and our Tecnis Odyssey and Tecnis PureSee intraocular lenses,” he stated. “And with the Q2 release of the first disposable multifocal lenses for people with astigmatism, we have high expectations.”

Target Corporation (No. 5)

Q1 2025: Target Corporation said net sales declined 2.8% year over year to $23.8 billion in its fiscal first quarter ended May 3. Despite the overall drop, Q1 online sales were up 4.7% year over year from a year earlier.

Read more on Target’s online sales here.

Walmart, Inc. (No. 2)

Q1 2026: Walmart, Inc.’s total revenue increased 2.5% year over year to $165.6 billion in its fiscal first quarter ended April 30. Online sales became profitable for the retailer in the quarter. Q1 also marked the seventh time in 10 quarters that Walmart online sales grew more than 20% year over year.

Read more on Walmart’s ecommerce earnings here.

Ecommerce earnings calendar

Here’s when other ecommerce earnings are scheduled to report this quarter:

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