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A VIP strategy helps BrandAlley more than double its email click-through rate

Members-only flash-sale site BrandAlley has lowered its cart-abandonment rate and cost per sale by 50% with a marketing platform from Emarsys. The U.K.-based retailer, which has 2.5 million members, hosts daily fashion, beauty and houseware sales that each last up to a week. It works with 200 designer brands, including French Connection and Diesel, and promotes […]

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