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E-commerce roundup: Untuckit raises $30 million

E-commerce roundup: Untuckit raises $30 million

Untuckit, which specializes in men’s shirts designed to be worn untucked, has raised roughly the same amount in funding that it generated in online sales last year. The apparel manufacturer and retailer says it plans to expand its product offerings and its offline presence.

Untuckit, No. 549 in the Internet Retailer 2017 Top 1000, attracted a $30 million investment from venture capital firm Kleiner Perkins. Kleiner Perkins also led grocery delivery app Instacart’s $220 million Series C funding round in January 2015.

Untuckit has eight stores in the United States, with a ninth planned for Philadelphia in the near future. With this latest round of funding, the retailer plans to add 15 locations while also growing its product line to include children’s apparel and an expanded selection of women’s apparel.

“Untuckit demonstrates a special synergy between online and offline that touches consumers in both their physical and digital worlds,” Kleiner Perkins general partner Mood Rowghani said. “This has profound benefits to merchandising, design, marketing and customer happiness.”

Untuckit had an Internet Retailer-estimated $30 million in online sales last year, up 14.9% from $26.1 million in 2015.

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