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Ecommerce earnings recap: Sally Beauty, Hims & Hers and more

Ecommerce earnings, Sally Beauty | Image credit: ALAN - Adobe Stock

Ecommerce earnings, Sally Beauty | Image credit: ALAN - Adobe Stock

The latest ecommerce earnings results are out from retailers in Digital Commerce 360’s Top 2000 Database.

The past week saw Sally Beauty Holdings report a 2.3% year-over-year lift in net sales as the retailer credited its new mobile app with a range of improvements. Meanwhile, Hims & Hers grew its net revenue by 3.8% year over year, along with its subscribers, even as it made less revenue per subscriber than it did a year earlier.

Parentheses indicate the merchant’s ranking in the Top 2000, unless otherwise noted. The database ranks North America’s largest ecommerce retailers by their annual web sales.

This week’s ecommerce earnings takeaways

Alibaba Group Holding Limited

Q4 2026 revenue: Alibaba Group Holding Limited reported that revenue increased by 2.9%  year over year to 243.38 billion Chinese yuan (about $35.28 billion) in its fiscal fourth quarter ended March 31. The quarter saw Alibaba’s Taobao app launch the Qwen Shopping Assistant for product discovery, in-sale support, order management and post-purchase services. That effort builds on the company’s existing Qwen AI platform.

Read more on Alibaba’s ecommerce earnings here.

Hims & Hers Health Inc. (No. 39)

Q1 2026 net revenue: Hims & Hers Health Inc. reported a net revenue increase of 3.8% year over year to $608.10 million in its fiscal first quarter ended March 31, 2025. Over the same period, Hims & Hers subscribers grew by 9.2% to almost 2.6 million. Still, despite that growth, the company’s monthly revenue per average subscriber fell by 5.9% year over year to $80.

Yemi Okupe, chief financial officer at Hims & Hers, framed the quarter’s results as the result of the subscription health products platform’s continued push into weight-loss offerings.

“In the first quarter, we made a strategic pivot that expanded our assortment of branded GLP-1 products, and early demand signals show our consumer reach broadening meaningfully,” Okupe said. “With nearly 2.6 million subscribers across a diverse breadth of specialties, we have the scale to invest in technology and operations to leverage our closed-loop ecosystem.”

Okupe noted that the company expects “growth to accelerate from here” and has “high conviction” in its 2030 targets, which include “at least $6.5 billion in revenue and $1.3 billion in Adjusted EBITDA.”

Sally Beauty Holdings Inc. (No. 227)

Q2 2026 net sales: Sally Beauty Holdings Inc. recorded net sales growth of 2.3% year over year to $903.38 million in its fiscal second quarter ended March 31. Denise Paulonis, president and chief executive officer at Sally Beauty, touted early success with the launch of the retailer’s new mobile app, which was boosting digital activity on multiple fronts.

“In just two months’ time, we’ve seen increased engagement, higher-quality conversion, larger average order value, reduced cart abandonment and improved order completion rates,” she stated during Sally Beauty’s earnings call with investors. “Notably, as our customers utilize the new app, improved store-level inventory visibility has also led to more customers selecting buy online, pick up in store for fulfillment, our most profitable ecommerce fulfillment option.”

Under Armour Inc. (No. 158)

Q4 2026 net revenue: Under Armour Inc. shared that its net revenue declined by 0.8% year over year to $1.17 billion in its fiscal fourth quarter ended March 31. Despite continuing struggles in North America, Reza Taleghani, executive vice president and chief financial officer at Under Armour, highlighted some gains in other regions during the sportswear and equipment brand’s earnings call.

“By region, North America revenue declined 7%, primarily due to a decrease in wholesale with a slight decline in our direct-to-consumer business,” he stated. “In [Europe, the Middle East and Africa], revenue increased 7% with about three points of negative impact coming from shipment timing that shifted from Q4 into Q1.”

Taleghani noted that Latin America improved as well, as “revenue increased 22% or 8% constant currency with strong double-digit growth across both wholesale and direct-to-consumer businesses.”

Yeti Holdings Inc. (No. 124)

Q1 2026 net sales: Yeti Holdings Inc. reported a net sales increase of 8.3% year over year to $380.41 million in its fiscal first quarter that ended April 24. Wholesale results buoyed overall sales, rising by 18.5% year over year, while direct-to-consumer sales remained almost flat at $196.82 million.

Yeti noted in its earnings release that consumer demand on Yeti websites, Amazon Marketplace and Yeti retail stores “was strong.” However, global corporate sales declined.

“We also continue to invest in digital capabilities like our AI-driven shopping assistant Ranger,” said Matthew Reintjes, director, president and CEO at Yeti, during its earnings call. “Ranger enhances consumer experience, improves conversion and scales efficiently as our assortment grows. We view it as a long-term capability, not a short-term tactic.”

Other recent ecommerce earnings results

Amazon.com Inc. (No. 1)

Q1 2026 net sales: Amazon.com Inc.’s net sales increased by 16.6% year over year to $181.52 billion in its fiscal first quarter ended March 31. During the quarter, perishable item sales were up by more than 40x year over year, accounting for nine of Amazon’s 10 most-ordered items for same-day delivery in areas where the service was offered.

Read more on Amazon’s sales here.

Costco Wholesale Corporation (No. 7)

Q2 2026 net sales: Costco Wholesale Corporation said net sales grew 9.1% year over year to $68.24 billion in its fiscal Q1 ended Feb. 15. Ecommerce sales were up 22.6% for the same period.

Read more on Costco’s ecommerce sales here.

The Kroger Co. (No. 6)

Q4 2025 total sales: The Kroger Co. reported total sales were up by 1.2% year over year to $34.73 billion in its fiscal fourth quarter ended March 31. Digital sales for the grocer grew by 20% from a year earlier.

Read more about Kroger’s digital sales here.

The Home Depot Inc. (No. 4)

Q4 2025 net sales: The Home Depot Inc. reported a net sales decline of 3.9% year over year to $38.20 billion in its fiscal fourth quarter ended Feb. 1. However, online sales were up by about 11% for the same period.

Read more on Home Depot’s online sales here.

Target Corporation (No. 5)

Q4 2025 total sales: Target Corporation total sales dropped by 1.5% year over year to $30.45 billion in its fiscal fourth quarter ended Jan. 31. Still, online sales for the retailer managed to grow by 1.9% over the same period.

Read more on Target’s online sales here.

Walmart Inc. (No. 2)

Q4 2026 total revenue: Walmart Inc.’s total revenue grew 5.6% year over year to $190.66 billion in its fiscal fourth quarter ended Jan. 31. Meanwhile, revenue from membership fees increased by 15.1% globally from a year ago. Walmart increased its commerce sales by more than 20% for the fourth consecutive quarter in its fiscal Q4 2026.

Read more on Walmart’s ecommerce earnings here.

Ecommerce earnings calendar

Here’s when other ecommerce earnings are scheduled to report this quarter:

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