Stord has acquired Ware2Go, a subsidiary of UPS, expanding its fulfillment network by 21 additional facilities and formalizing a strategic partnership with the shipping giant.
Stord is a provider of logistics and commerce software. The acquisition significantly increases Stord’s warehouse footprint and enhances its direct-to-consumer (DTC) and business-to-business (B2B) fulfillment capabilities across the United States.
Founded by UPS in 2018, Ware2Go helps small and mid-sized businesses access fast, flexible, and distributed fulfillment without owning infrastructure. Its operations span sectors such as consumer electronics, wellness, food and beverage, and retail goods.
Stord acquisition of Ware2Go
With the Ware2Go acquisition, Stord adds 2.5 million square feet of warehouse space to its existing North American network.
The transaction enables Stord to integrate Ware2Go’s operations into its proprietary platform, which includes a Warehouse Management System (WMS), Order Management System (OMS), and consumer-facing tools such as branded tracking, order notifications, and delivery estimates. Customers will benefit from improved inventory visibility, optimized order routing, and streamlined returns — all through a unified software and logistics stack.
“We’re operating in a challenging environment where brands need to balance speed, accuracy, and cost-efficiency,” said Sean Henry, CEO and co-founder of Stord. “This acquisition strengthens our U.S. footprint and allows us to scale our technology across a broader network. The partnership with UPS aligns with our long-term strategy to build a more flexible and resilient commerce infrastructure.”
Ware2Go customers will continue to leverage UPS’ parcel services, now augmented by Stord’s fulfillment technology. According to UPS digital president Archita Prasad, the partnership is to enhance the service offering for Ware2Go clients without disrupting their current operations.
Previous Stord acquisitions
The acquisition follows a period of expansion for Stord. In 2024, the company facilitated deliveries to more than 11.5% of U.S. households, it said. It also managed nearly 1% of all Black Friday and Cyber Monday online orders. Its platform supports hundreds of brands across DTC and B2B channels, including:
- AG1
- Native
- True Classic
- Seed Health
- Sundays for Dogs
Stord has previously acquired Fulfillment Works, ProPack, and Pitney Bowes’ ecommerce fulfillment business, each contributing to its expanding volume and technological reach. The company recently closed a $200 million equity and debt round, valuing the business at $1.5 billion. The Ware2Go acquisition is not tied to that Stord funding. The companies did not disclose financial details of the transaction.
Founded in 2015 and headquartered in Atlanta, Stord offers integrated software and logistics solutions for omnichannel fulfillment. Its platform is used by DTC and B2B brands to manage warehousing, transportation, inventory planning, order management, and post-purchase experiences. Stord is backed by Kleiner Perkins, Franklin Templeton, Founders Fund, Baillie Gifford, and Salesforce Ventures.
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