Ecommerce technology provider BigCommerce Holdings Inc. reported solid revenue growth for its Q4 and full fiscal year ending Dec. 31, 2024, as it continues a major strategic overhaul.
BigCommerce posted total revenue of $332.9 million for 2024, reflecting an 8% increase compared to 2023. Revenue from subscription solutions also grew by 8% to $247.9 million, driven primarily by the expansion of enterprise accounts.
Annual recurring revenue (ARR) from these accounts reached $261.6 million, up 7% year over year. Enterprise accounts now account for 75% of BigCommerce’s total ARR, an increase from 73% in 2023.
CEO Travis Hess, who took the helm during the company’s restructuring efforts, expressed optimism about the transformation’s progress.
“We’re realigning our strategy, structure, and messaging to reflect the full power of BigCommerce,” Hess said. “Our progress so far gives me confidence in our ability to lead the future of modern commerce.”
In 2024, 62 of the Top 2000 online retailers used BigCommerce as an ecommerce platform provider. Those 62 retailers combined for more than $3.8 billion in ecommerce sales in 2024. The Top 2000 is Digital Commerce 360’s database ranking the largest online retailers in North America by their annual ecommerce sales.
BigCommerce revenue in Q4 and 2024
In its fiscal Q4, BigCommerce reported revenue of $87 million, a 3% year-over-year increase. The company also reduced its net loss to $2.4 million, an improvement over the $3.2 million loss it reported in Q4 2023.
Regional performance
- Americas: BigCommerce revenue grew 4% year over year.
- Europe, Middle East and Africa (EMEA): Revenue rose 5%.
- Asia-Pacific (APAC): Revenue declined 1%.
While the number of enterprise accounts fell by 2%, the company increased its average revenue per account by 9% to $44,458.
BigCommerce achieved a notable turnaround in profitability, with adjusted EBITDA reaching $23.5 million for 2024. That’s up from a loss of $1.6 million in 2023. The company also bolstered its cash reserves, ending the year with $179.6 million in cash and equivalents, and took measures to reduce its outstanding debt.
BigCommerce leadership and strategic partnerships
To support its growth trajectory, BigCommerce announced key leadership appointments:
- Michelle Suzuki as chief marketing officer
- Rob Walter as chief revenue officer
- Marcus Groff as senior vice president of engineering
Additionally, the company strengthened its partnerships by finalizing a global agreement with payment provider Klarna to offer buy now, pay later (BNPL) services to its merchants.
Looking ahead, BigCommerce projects total revenue for 2025 to range between $342.1 million and $350.1 million. CEO Hess outlined plans to expand the sales team, particularly by adding experienced B2C and B2B sellers, with the goal of doubling the number of quota-carrying sales representatives by mid-2025.
“We’ve got nearly 12,000 B2B accounts on the platform today, making us one of the largest — if not the largest — B2B SaaS players in the market,” Hess said during the year-end earnings call. “Over half of our net new bookings in 2024 were B2B-focused. Moving forward, we will realign our sales, account management, and customer service teams to better target industries with tailored value propositions.”
The company also plans to refine its messaging to highlight its distinct offerings for small businesses, B2B, and B2C customers, aiming for greater authenticity and impact across its full suite of products.
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