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Farfetch buys a Chinese agency to help it sell luxury brands on WeChat

Online fashion retailer Farfetch U.K. Ltd is buying Chinese digital marketing agency CuriosityChina to help sell luxury brands to consumers on Tencent Holdings Ltd.’s WeChat messaging service. Farfetch, No. 24 in the Internet Retailer 2018 Online Marketplaces report, will integrate CuriosityChina into its services division, providing luxury retailers—such as shoe designer Manolo Blahnik—with packages of digital […]

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