Across the board, B2B buyers are a mobile and an increasingly digital group, according to data and analysis contained in the newly published 2024 B2B Omnichannel Buyer and Seller Report from Digital Commerce 360. Just four years before the global COVID-19 outbreak, B2B buyers made about two-thirds of their organizational goods and services purchases offline. […]
B2B buyers are all-digital all the time and sellers must be too

B2B buyers are all-digital all the time and sellers must be to