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B2B buyers increasingly seek digital-first omnichannel options

Today, B2B buyers don't limit themselves to a single channel or sales rep; they're omnichannel shoppers who want to connect and purchase from various sellers.

Across the board, B2B buyers are a mobile and an increasingly digital group. Just four years before the global COVID-19 outbreak, B2B buyers made about two-thirds of their organizational goods and services purchases through traditional email, by phone or fax, or in the branch, and about one-third online. But time and economic trends have changed […]

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