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US grocery shoppers seek savings, digital convenience

Omnichannel grocery retailer Martie finds that consumers prefer to shop on its app over the retailer’s mobile and desktop websites.

Even for an online-only retailer that prioritizes price over delivery speed, shoppers show a clear preference for which channel they want to shop on: its mobile app. Martie, an omnichannel grocery retailer, doesn’t sell fresh or frozen foods — at least not currently — nor does it offer same- or next-day delivery. Its key appeal […]

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